SynqNode
Software Architecture Guide

Cloud ESL vs. Local Control:
Master Your Retail Data.

Hardware is only the beginning. The true power of digital pricing lies in the software architecture. Compare the centralized efficiency of a Cloud ESL Platform with legacy Local Management to build a truly scalable omnichannel ecosystem.

Explore SynqCloud Platform
Local Server
VS
SynqCloud

Software Models at a Glance.

Cloud ESL Platform

(SynqCloud Ecosystem)

  • Multi-Store Updates:Synchronized globally in seconds.
  • Remote Monitoring:Real-time battery and hardware health alerts.
  • Integration:Seamless via Open RESTful APIs.
  • Maintenance:Zero local servers; managed entirely off-site.
Best For Retail chains, SaaS providers, large-scale multi-store operations.

Local ESL Management

(Legacy On-Premise)

  • Multi-Store Updates:Fragmented; requires manual push to each location.
  • Remote Monitoring:Blind spots; relies on local store reporting.
  • Integration:Complex; hindered by local firewalls and IPs.
  • Maintenance:High; on-site IT required for server upkeep.
Best For Single independent stores, offline-only environments.

1,000 Stores. One Click.

Operational efficiency is redefined by our Cloud architecture. With SynqCloud, thousands of price tags across a global retail chain are updated simultaneously. Pricing discrepancies between online and physical stores are eliminated instantly.

SynqCloud Platform - Network Status

SKU Pricing Deployment

STORE LOCATION
SKU: 89012 (Coffee)
GATEWAY STATUS
UPDATE STATUS
New York Flagship
$12.99
● Online (24ms)
Sync Complete
London Central
£10.50
● Online (45ms)
Sync Complete
Tokyo Shibuya
¥1,800
● Online (120ms)
Syncing...
DEVELOPER FOCUS

Empowering
Software Vendors.

We build the hardware; your software controls it. Comprehensive Open APIs and Webhooks are provided by SynqNode.

Our Cloud ESL infrastructure is designed to be integrated seamlessly into your existing POS, ERP, or custom SaaS systems. Development bottlenecks are bypassed entirely, allowing your team to focus on core logic rather than hardware protocols.

  • RESTful API Endpoints
  • Secure Webhook Callbacks
  • Swagger / Postman Documentation
POST /api/v1/tags/update 

curl -X POST https://api.synqcloud.com/v1/tags/update 
  -H "Authorization: Bearer YOUR_API_KEY" 
  -H "Content-Type: application/json" 
  -d '{
    "store_id": "NYC-01",
    "mac_address": "00:1A:2B:3C:4D:5E",
    "display_data": {
      "product_name": "Organic Coffee",
      "price": 12.99,
      "currency": "USD",
      "promo_active": true,
      "promo_price": 9.99
    },
    "template_id": "TPL-PROMO-RED"
  }'
200 OK {"status": "queued", "task_id": "tsk_89012"}

Connect Your Software to the Physical World.

Are you a SaaS provider or a retail chain ready to upgrade to a cloud-managed pricing system? SynqNode’s hardware and cloud ecosystem are ready for integration.